Customer Satisfaction Critical to Online Shopping
Customer satisfaction is critical to this year’s holiday retail success. With the holiday season in full swing, online shopping adoption continues. According to the 2002 eSpending Report by Goldman Sachs & Company, Harris Interactive?, and Nielsen//NetRatings, customer satisfaction is playing a key role in overall shopping for the second consecutive year. In a recent survey, twenty-two percent rated customer satisfaction as better than their experience last year, which is helping to contribute to higher consumer spending. The survey is based on a weekly national survey of more than 750 online shoppers randomly chosen from Harris Interactive’s online panel of survey respondents.