Gadgets: vooral voor vrouwen en ouderen
Gadgets zoals bijvoorbeeld digitale camera’s, mobieltjes en spelcomputers zullen in 2007 vooral door vrouwen en ouderen worden gekocht:
“Young women from Generation X (those born 1965-1976) and Generation Y (those born 1977-1994) are increasingly tech-savvy, both in their technology usage and their purchasing patterns.
Of Gen Y women surveyed, 37% plan to purchase a computer in the next 12 months, vs. 28% of total adults. They are also more likely to say they plan to purchase digital cameras, advanced mobile phones and video gaming systems.”