Wordt een betere leugenaar

12 juni 2005, 09:56

Seth Godin?s latest must-read marketing book, ALL MARKETERS ARE LIARS. Had I seen the following excerpt from Fortune Small Business [May 2005 | pgs. 86-91], I would?ve included it in our posts.

http://www.fortune.com/fortune/smallbusiness/marketing/articles/0,15114,1053410,00.html

http://brandautopsy.typepad.com/brandautopsy/2005/05/cant_stop_lying.html

Marco Derksen
Partner bij Upstream

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