SparkCast: Interview met Sam Flemming

30 november 2009, 12:48

{title}De Amerikaan Sam Flemming woont nu 13 jaar in China en is daar inmiddels een begrip in de Chinese marketingbranche. Hij spreekt regelmatig op Ad-Tech in Shanghai en Bejing en daarnaast is hij CEO van CIC, het op China gefocuste ‘Internet Word of Mouth research and consulting’ bureau.

Ik interviewde (mp3) Sam tijdens mijn bezoek aan de Energize vestiging in Shanghai. Sam vertelt o.a. over IWOM (internet word of mouth) marketing en het in China al populaire BBS (bulletin board systems). Beluister de SparkCast. In het gesprek de volgende onderwerpen:

  1. Hoe Sam in China het bedrijf CIC is gestart.
  2. Definitie en achtergrond van IWOM.
  3. Hoe ga je als marketeer aan de slag met IWOM?
  4. De belangrijkste les die Sam in China heeft geleerd.
  5. Het belang van BBS en Social Networking Sites (SNS) in China.
  6. Uitdagingen waar Sam is zijn werk als ondernemer tegenaan loopt.
  7. Welke westerse merken begrijpen hoe je om moet gaan met IWOM en welke niet?
  8. De droom die Sam nog wil realiseren.

Alle SparkCast zijn ook te downloaden via iTunes. Je kunt je gratis abonneren voor de podcast feed (open eerst iTunes).

Klaas Weima
Founder & Managing Director bij Energize + CMOtalk

Klaas (1976) is ondernemer, schrijver, spreker en podcastmaker. Hij schreef de boeken Aandachtsmarketing, Verdiende aandacht en Webvertising. De eerste twee boeken zijn genomineerd voor de PIM Marketingliteratuurprijs. Verder is hij oprichter van Energize, een merkactivatiebureau dat ambitieuze merken helpt bij het genereren van verdiende aandacht. Hij adviseerde meer dan 100 merken op het gebied van marketingstrategie, branding, digitale marketing en merkactivatie. Hij maakt sinds 2008 podcasts en is host van de bekroonde podcast CMOtalk, waarin hij maandelijks Chief Marketing Officers aan de tand voelt over actuele marketingthema’s. Klaas is als vaste gastdocent verbonden aan NIMA, Nyenrode Business Universiteit en bestuurslid bij SWOCC en de Entrepreneurs Organization. Hij studeerde Bedrijfskunde aan de Erasmus Universiteit en is NIMA Register Marketeer.

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