Influencers Rely on Internet as Resource
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Once thought to be a experts in a particular field, new research indicates influencers are individuals who gain self-worth by giving good advice. That’s according to findings from the CNET Networks study “Understanding Influence, and Making it Work for You.”
http://clickz.com/showPage.html?page=3625644
http://brandsirens.com/
http://www.cnetnetworks.com/aboutus/research.html
http://www.imediaconnection.com/content/14574.asp