Een (deels?) door Procter & Gamble gesponsord onderzoek toont aan dat vrouwen werkelijk alles doen op het internet, behalve ‘t zoeken naar schoonmaaktips en -middelen.
Rachel, who gives her age as “almost 23,” is a recent transplant to San Francisco from Chicago. She is dressed in jeans, sneakers, a T-shirt, a zip-up hoodie and a belt decorated with pink flamingos and palm trees. She gamely tries to explain to the suits clustered around her exactly what it is that she does on the Internet.
A habitu? of Craigslist, Rachel says she has used the Net to find a roommate, find her apartment in Hayes Valley, and find her part-time job. If she gets lost and doesn’t have Net access, she’ll call a friend who does and ask her to go to MapQuest and get directions. She pays all her bills online and reads the news on S.F. Gate and N.Y. Times.com, two sites she doesn’t even bother to refer to by the names of the newspapers they represent. She’s selling a car online right now.
One exec asks Rachel, who first logged on in 1994, when she was 12, “What percentage of your life is influenced by the Internet?” Her answer: 100 percent.