Wat doen vrouwen op het internet?

6 mei 2004, 18:26

Een (deels?) door Procter & Gamble gesponsord onderzoek toont aan dat vrouwen werkelijk alles doen op het internet, behalve ‘t zoeken naar schoonmaaktips en -middelen.

Rachel, who gives her age as “almost 23,” is a recent transplant to San Francisco from Chicago. She is dressed in jeans, sneakers, a T-shirt, a zip-up hoodie and a belt decorated with pink flamingos and palm trees. She gamely tries to explain to the suits clustered around her exactly what it is that she does on the Internet.

The short answer: Um, everything.

A habitu? of Craigslist, Rachel says she has used the Net to find a roommate, find her apartment in Hayes Valley, and find her part-time job. If she gets lost and doesn’t have Net access, she’ll call a friend who does and ask her to go to MapQuest and get directions. She pays all her bills online and reads the news on S.F. Gate and N.Y. Times.com, two sites she doesn’t even bother to refer to by the names of the newspapers they represent. She’s selling a car online right now.

One exec asks Rachel, who first logged on in 1994, when she was 12, “What percentage of your life is influenced by the Internet?” Her answer: 100 percent.

Carl Mangold
Video Advertising & Content Producer bij Carl Mangold

Carl Mangold produceert video advertising en -content voor online marketing, van concept tot en met oplevering. Én realiseert en optimaliseert het bereik ervan, op basis van in overleg gedefinieerde KPI's. “People around the world are now watching hours of Youtube’s incredible content every single day!” (Cristos Goodrow, Youtube) “We move towards a world where video is at the heart of all our services” (Mark Zuckerberg, 27 juli 2016) “Video is where all of media is headed right now. There is no more valuable piece of property or entity then video in the world of media at all.” (Casey Neistat, 6 sept. 2016)


Marketingfacts. Elke dag vers. Mis niks!