In de loop van vandaag zullen ongetwijfeld nog vele commentaren en reacties uit de markt volgen. Deze post zal regelmatig van updates worden voorzien met de laatste informatie over de overname van Visual Sciences door Omniture. Lees verder voor updates en het officiële persbericht.
Op donderdag 24:00u is er een live webcast geweest waarin de redenen achter de overname zijn toegelicht. De belangrijkste zijn:
- Een grote customer base van meer dan 4000 klanten
- Hogere efficiency door integratie van technologieën
- Meer inkomsten door schaalvoordelen en cross-selling van verschillende producten
Persbericht Omniture en Visual Sciences:
Omniture to Acquire Visual Sciences
Combined Company Dramatically Accelerates Development and Delivery of Industry-Defining Business Optimization Platform
OREM, Utah and SAN DIEGO, Calif. – October 25, 2007 – Omniture Inc. (Nasdaq: OMTR), a leading provider of online business optimization software, today announced a definitive agreement to acquire Visual Sciences, Inc. (Nasdaq: VSCN) in a stock and cash transaction valued at approximately $394 million.
The combination of Omniture and Visual Sciences creates a company with substantial scale and resources to deliver industry leading products and services that address the rapidly expanding online business optimization market. The combined company will be able to accelerate investments, meet a wider set of customer needs through a richer solution set and have a significantly greater opportunity to grow into new markets.
“With the tremendous growth opportunities we see in the online optimization market, we believe that in addition to being financially accretive to our shareholders, this is a strategic investment that will drive increased value for customers and partners,” said Josh James, CEO and co-founder of Omniture. “We are facing a very significant opportunity defined by the rapid growth of online advertising and online business in general. This acquisition enables Omniture to accelerate our investments in advanced solutions that drive customer success as well as create further opportunities to cross-sell our growing portfolio of products to a combined customer base of more than 4,000 customers.”