Net Not a Popular Outlet for Coupons

Net Not a Popular Outlet for Coupons

An NCH Marketing study determined that of the 248 billion CPG coupons produced in the US last year, only 0.2% of them were dispersed online. This makes sense considering MORI Research found in 2002 that only 1% to 2% of consumers downloaded coupons on a daily basis online.

NCH Marketing Services reports that consumer packaged goods (CPG) companies printed and distributed 248 billion coupons in 2002, a total that represented a growth of 3.8% over the number produced in 2001. NCH finds that just 0.2% of the CPG coupons produced last year were online coupons, whereas 86% were free standing inserts, like Procter & Gamble?s Brand Saver insert and Kraft’s Food & Family insert.

image

NCH also found that over the years, US consumers’ opinion regarding whether or not coupons save them money has fluctuated—from a high of 74.7% agreeing with that they do help save money in 1998 to a low of 50.9% in 2001 thinking the same. Last year, over 70% of US consumers agreed with the statement, “coupons save me a lot of money.”

image

Indeed only a small percentage of US Internet users are actually downloading coupons online, according to a 2002 MORI Research survey. The study determined that only between 1% and 2% of Net users cited “downloading coupons” as one of their daily online activities.

image

Bron:
http://www.emarketer.com/


Geplaatst in

Delen



Er zijn 0 reacties op dit artikel

Plaats zelf een reactie

Log in zodat je (in het vervolg) nóg sneller kunt reageren

Vul jouw naam in.
Vul jouw e-mailadres in. Vul een geldig e-mailadres in.
Vul jouw reactie in.

Herhaal de tekens die je ziet in de afbeelding hieronder


Let op: je reactie blijft voor altijd staan. We verwijderen deze dus later niet als je op zoek bent naar een nieuwe werkgever (of schoonmoeder). Reacties die beledigend zijn of zelfpromotioneel daarentegen, verwijderen we maar al te graag. Door te reageren ga je akkoord met onze voorwaarden.