Marketing gaat vanaf nu over de relatie met de klant

22 november 2004, 20:44

De American Marketing Association (AMA) heeft na twintig jaar de definitie van marketing:

Marketing is the process of planning and executing conception, pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals.

veranderd in:

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Via: What’s Your Brand Mantra?

Marco Derksen
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Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!

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2 Reacties

    Rob Potgiesser

    Het werd toch ook wel hoog tijd, niet?


    23 november 2004 om 14:32
    Henk

    ja die nieuwe is echt super !


    22 februari 2005 om 12:55

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