Marketing gaat vanaf nu over de relatie met de klant
De American Marketing Association (AMA) heeft na twintig jaar de definitie van marketing:
Marketing is the process of planning and executing conception, pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals.
veranderd in:
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Marco Derksen
Partner bij Upstream
Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!
Het werd toch ook wel hoog tijd, niet?
ja die nieuwe is echt super !