Google vindt dat adverteerders die denken dat hun concurrent hun merknaam misbruikt moeten procederen tegen die concurrent, in plaats van tegen Google.
“As a provider of space for advertisements, please note that Google is not in a position to arbitrate trademark disputes between the advertisers and trademark owners. As stated in our Terms and Conditions, the advertisers themselves are responsible for the keywords and ad text that they choose to use.”
“Outside the United States and Canada, there are different issues, and Google has accordingly adopted a different approach to advertisers’ requests to purchase trademarked keywords. In many foreign jurisdictions, the critical issue is not consumer confusion. Therefore, outside of the United States and Canada, Google continues to ensure that neither keywords nor ad copy incorporates trademarks.”