• E-mail
    wordt gesponsord door

E-Mail Click-Throughs Climb in Q3

E-Mail Click-Throughs Climb in Q3

According to the Q3 Email Trend Report from DoubleClick, average click-through rates (CTR) for e-mail campaigns grew to 6.13% in Q3 from 4.85% in the previous quarter. DoubleClick notes that this year’s Q3 average is on par with the average click-through rate during the same quarter last year.

image

DoubleClick bases its reports on over 2 billion e-mails sent by over 100 global clients using DoubleClick’s DARTmail e-mail delivery system and also notes that of all its different customers, those in the publisher-consumer audience industry claimed the highest click-through rates with 11.3% in Q3. Clients in the consumer products and services group claimed the next-highest CTR with 10%. DoubleClick notes that the average for the quarter was 8.5%.

image

DoubleClick also notes that the industry with the highest bounce-back rates in Q3 was the business products and services industry, with a rate of 16.5%. This nonetheless compares favorably to its Q2 bounce-back rate of 19%.

Different kinds of e-mail campaigns will yield different kinds of results. An August 2002 study from Harte-Hanks determined that at their best, general marketing B2B e-mail campaigns can yield CTRs of 25%, but at their worst they can yield CTRs of 0.2%. It is important to note that Harte-Hanks studied 700 permission-based campaigns primarily for the telecom and technology sectors.

image

Meanwhile, in May 2002 Opt-in news surveyed 200 media buyers and determined that the average business-to-consumer (B2C) e-mail CTR this year will be 1.2%, and the average CTR of B2B e-mails will be slightly higher at 2.3%.

image

Source:
http://www.emarketer.com/news/article.php?1001869&c=newsltr&n=lead&t=ad#article


Geplaatst in

Delen

0
0


Er zijn 0 reacties op dit artikel

Plaats zelf een reactie

Log in zodat je (in het vervolg) nóg sneller kunt reageren

Vul jouw naam in.
Vul jouw e-mailadres in. Vul een geldig e-mailadres in.
Vul jouw reactie in.

Herhaal de tekens die je ziet in de afbeelding hieronder


Let op: je reactie blijft voor altijd staan. We verwijderen deze dus later niet als je op zoek bent naar een nieuwe werkgever (of schoonmoeder). Reacties die beledigend zijn of zelfpromotioneel daarentegen, verwijderen we maar al te graag. Door te reageren ga je akkoord met onze voorwaarden.