Doelloos rondklikken terug van weggeweest

Het doelloos rondklikken, dat de veteranen onder ons nog kennen van eind vorige eeuw, is terug van weggeweest. Sterker nog: volgens Pew Internet research is ‘t zelfs één van de meest populaire bezigheden van dit moment (na e-mailen en zoeken). Het lezen van nieuws in ongeveer even populair.

• 34% of online men were surfing for fun on an average day in December, compared with 26% of women.
• 37% of internet users between ages 18 – 29 were browsing for fun on an average day; 31% of those ages 30 – 49; 24% of those over age 50.
• 39% of home broadband users were browsing for fun on a typical day, compared with 23% of dial up users.

Broadband access and an ever-growing volume of Web content make the internet a tempting go-to place, and they are likely drivers behind this changing Web surfing habit. People can break up their workday by snacking on the internet at their desktops. Or they can kill a little waiting time by browsing the Web through their cell phones. Or they can fill a lazy few hours just going online to see what’s up.