Doelloos rondklikken terug van weggeweest

20 februari 2006, 14:40

Het doelloos rondklikken, dat de veteranen onder ons nog kennen van eind vorige eeuw, is terug van weggeweest. Sterker nog: volgens Pew Internet research is ‘t zelfs één van de meest populaire bezigheden van dit moment (na e-mailen en zoeken). Het lezen van nieuws in ongeveer even populair.

  • 34% of online men were surfing for fun on an average day in December, compared with 26% of women.
  • 37% of internet users between ages 18 – 29 were browsing for fun on an average day; 31% of those ages 30 – 49; 24% of those over age 50.
  • 39% of home broadband users were browsing for fun on a typical day, compared with 23% of dial up users.

Broadband access and an ever-growing volume of Web content make the internet a tempting go-to place, and they are likely drivers behind this changing Web surfing habit. People can break up their workday by snacking on the internet at their desktops. Or they can kill a little waiting time by browsing the Web through their cell phones. Or they can fill a lazy few hours just going online to see what’s up.

Carl Mangold
Video Advertising & Content Producer bij Carl Mangold

Carl Mangold produceert video advertising en -content voor online marketing, van concept tot en met oplevering. Én realiseert en optimaliseert het bereik ervan, op basis van in overleg gedefinieerde KPI's. “People around the world are now watching hours of Youtube’s incredible content every single day!” (Cristos Goodrow, Youtube) “We move towards a world where video is at the heart of all our services” (Mark Zuckerberg, 27 juli 2016) “Video is where all of media is headed right now. There is no more valuable piece of property or entity then video in the world of media at all.” (Casey Neistat, 6 sept. 2016)


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