Discussie zoekmachinemarketing
Aardige weergave van een bijeenkomst van ‘industry leaders’ op het gebied van online advertising. De stellingen waren:
– Who Should Be Responsible For Search?
– How Efficient Is Search?
– Paid Search’ Is ‘Paying Everyone’?
– How About a Search Incentive for Buyers?
– What?s Wrong with Contextual Search?
– What?s Going on with Channel Conflicts and Trademarks?