Yahoo! Personals lanceerde onlangs een online campagne waarin gebruik wordt gemaakt van singles die op dit moment via de Yahoo! services contact proberen te leggen met andere singles.
The new online campaign, called “Project: Real People,” represents Yahoo! Personals’ new focus on using only singles from its site in online advertisements and highlights the service’s most valuable assets: a diverse community of singles looking to make a connection. The real-life everyday singles featured in the campaign are from professions and lifestyles such as Marines, firefighters, artists, actors, students, single parents, engineers, and musicians. The ads will appear throughout 2004 in Yahoo! Personals site photography, as well as in online advertising on Yahoo! and other online venues. The campaign was created in-house.