The Translucent Generation is not bound by time. It is best thought of as a snowball rolling down a hill; the longer it rolls the bigger it gets. I am referring of course to those whose values have been shaped by the net. There are an elite few of this description already in the business world. However, since 1980 there have been an increasing number of children using the Internet in their formative years. This snowball silently reached critical mass long ago, which will become evident in the next five years as the first major wave of this generation floods the business world.
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