Crossing Offline and Online Media
Louisa Ha, Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals, Journal of Interactive Advertising, Volume 3, Number 2, Spring 2003.
Louisa Ha, Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals, Journal of Interactive Advertising, Volume 3, Number 2, Spring 2003.