• 1 Branded entertainment gaat enorm groeien “It’s no secret - it’s becoming increasingly difficult to reach the consumer via a 30-second advertisement. Even YouTube is now giving the consumer the option to skip a commercial in certain cases. As consumers are given these options, advertisers are going to have to become more nimble in their approach to advertising their products. That’s why in 2011, branded entertainment will see even more explosive growth. Advertisers will realize that seamlessly integrating their message into online video in a way that adds value to the content will become the ideal way to generate brand awareness amongst consumers.”
• 2 Low-end web advertising gaat dood Adverteerders lijken vergeten te zijn dat het heel belangrijk is om kwaliteitscontent te integreren in iedere online advertentie die ze serveren. Dat levert namelijk een hogere ROI en stimuleert engagement.
• 3 Meer celebrities gaan zelf aan de slag met webvideo
• 4 Het gaat niet om aantallen, maar om “Smart reach” “Getting to consumers with engaging, relevant content at the right time and in the right places will be a priority for agencies looking to get the most out of their ad spend.”
• 5 “Snackable” video content zal beconcurreerd worden door kwaliteitscontent met grotere lengte
• 6 De gemiddelde televisiekijker wordt zolangzamerhand “screen-agnostic”. “TV viewers won’t care where they get their video fix in 2011. The introduction of Hulu PLUS and the increasing popularity of streaming services such as Netflix will give rise to a TV viewer more concerned about what they’re watching as opposed to what they’re watching it on.”
• 7 De groei van mobiele video De hoeveelheid kwaliteitscontent die via mobiel gepusht kan en gaat worden neemt exponentieel toe. Marketeers kunnen mobiele gebruikers bedienen met exclusieve content.

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