Nu reality op TV al een half decennium gemeengoed is, durft ook de reclamewereld de stap te maken naar écht adverteren.
Forbes: “Realistic advertising exposes products for what they are, making it harder to hide mediocrity. But in an age where product information is at everyone’s fingertips, there’s no hiding anyway. The bar’s been raised on products to be truly differentiated and relevant, and to perform as advertised. Reality in advertising completes a virtuous circle to the benefit of the consumer.”