Echt adverteren heeft de toekomst
Nu reality op TV al een half decennium gemeengoed is, durft ook de reclamewereld de stap te maken naar écht adverteren.
Forbes: “Realistic advertising exposes products for what they are, making it harder to hide mediocrity. But in an age where product information is at everyone’s fingertips, there’s no hiding anyway. The bar’s been raised on products to be truly differentiated and relevant, and to perform as advertised. Reality in advertising completes a virtuous circle to the benefit of the consumer.”
Carl Mangold produceert video advertising en -content voor online marketing, van concept tot en met oplevering. Én realiseert en optimaliseert het bereik ervan, op basis van in overleg gedefinieerde KPI's. “People around the world are now watching 1.000.000.000 hours of Youtube’s incredible content every single day!” (Cristos Goodrow, Youtube) “We move towards a world where video is at the heart of all our services” (Mark Zuckerberg, 27 juli 2016) “Video is where all of media is headed right now. There is no more valuable piece of property or entity then video in the world of media at all.” (Casey Neistat, 6 sept. 2016)