Naast de extra traffic die RSS-feeds kunnen genereren, zijn er inmiddels een aantal verdienmodellen voor RSS-feeds gesignaleerd: interstitial page ad, in-feed advertising, sponsor link en RSS als value-added service. Welke hebben we in Nederland al gezien?
Interstitial page ads: The New York Times partnered with Userland to provide ad-free news summary feeds; but when you click a summary, you often encounter a sponsor’s ad before being redirected to the Nytimes.com story page.
In-feed advertising: InfoWorld.com and some other publications have begun inserting plain text ads immediately after the text of their RSS feed items, much as Yahoo Groups mailing lists do with e-mail subscriptions.
Sponsors’ links as feed items: Daypop.com—a current-events search engine that crawls major news sites and Weblogs—paid its bandwidth bills for the year simply by placing ads on its front page and inside its RSS Top News feed.
Value-added services: A number of sites sell custom RSS feeds based on searches. For example, RSSJobs.com will monitor the results of your job searches on HotJobs, Monster.com, and other sites, and deliver the results in an RSS feed.