ComScore Networks, Inc., recently released the comScore Media Metrix U.S. Top 50 Internet properties for July 2002. Amid ongoing and heated competition in the computer hardware and travel markets, both categories posted gains in online sales and major players in each sector posted significant traffic increases (August 19, 2002).
Online consumer sales (excluding auctions) of Computer Hardware grew to $927 million in July 2002, an increase of 30 percent versus the same month last year. As Dell Computer continued its aggressive pursuit to gain market share, traffic to Dell.com increased 34 percent between June and July, moving it into the top 50 ranking. The site ranked number 49 with 9.2 million unique visitors in the latest month.
Sales of Travel Services, the largest e-commerce category, grew 32 percent in July 2002 versus the same month last year, reaching a level of $2.9 billion. Traffic to Orbitz.com benefited from consumer interest in the category, and the site entered the top 50 ranking at number 40 with 10.3 million visitors, up 19 percent versus June 2002.
Total online consumer sales (excluding auctions) in July 2002 were $6.0 billion, up 26 percent versus the same month last year. Non-travel sales grew 20 percent, to $3.1 billion.
?Although consumer spending has been variously impacted by market uncertainty, we?re seeing encouraging results in key e-commerce categories,? said Peter Daboll, comScore Media Metrix division president. ?comScore analysts are closely watching these and other leading indicators in our databases, which provide a highly sensitive barometer of consumer sentiment.?
Unique visitors/6 Mo (x 1,000):
1 AOL Time Warner Network - Proprietary & WWW (97,995)
2 MSN-Microsoft Sites (89,819)
3 Yahoo! Sites (83,433)
4 Google Sites (37,460)
5 Terra Lycos (36,173)
6 About/Primedia (35,297)
7 eBay (33,370)
8 Amazon Sites (27,753)
9 Classmates.com Sites (24,163)
10 CNET Networks (22,762)