Popartiest kan best zonder platenmaatschappij
Scott Andrew – ‘lo-fi acoustic pop superhero’ – heeft het licht gezien: met 5000 fans die elk €20 per jaar betalen heeft hij meer dan genoeg inkomen om zijn ‘andere baan’ op te zeggen.
“If you really like a particular artist and want to support them without paying for yet another piece of plastic, the very best thing you can do is tell other people. Swap those MP3s, burn those CDRs, blog about them, play those tunes in your podcasts. Bring a friend, two friends, ten friends, to a show. Anything you can do to put the art in front of ten more potential fans. Get involved in the quest for fans and help make it happen.”
Carl Mangold produceert video advertising en -content voor online marketing, van concept tot en met oplevering. Én realiseert en optimaliseert het bereik ervan, op basis van in overleg gedefinieerde KPI's. “People around the world are now watching 1.000.000.000 hours of Youtube’s incredible content every single day!” (Cristos Goodrow, Youtube) “We move towards a world where video is at the heart of all our services” (Mark Zuckerberg, 27 juli 2016) “Video is where all of media is headed right now. There is no more valuable piece of property or entity then video in the world of media at all.” (Casey Neistat, 6 sept. 2016)