Nielsen/Netratings neemt LemonAd over. Nielsen/Netratings LemonAd biedt informatie over de internetadvertentiemarkt in elf Europese landen. De nieuwe dienst moet een aanvulling zijn op de reeds bestaande ‘Netview Internet Audience Measurement’ dienst van Nielsen/Netratings.
NetRatings, Inc. (Nasdaq: NTRT), the global standard for Internet audience measurement and analysis, announced today that it has acquired NetCrawling S.A., the developer and marketer of LemonAd, Europe?s leading online advertising monitoring service. The financial terms of the transaction were not disclosed.
To be branded Nielsen//NetRatings LemonAd, the service provides online advertising intelligence for eleven European markets including the U.K., Germany, France, Italy, the Netherlands, Switzerland, Belgium, Austria, Sweden, Norway and Denmark. LemonAd delivers indispensable information to advertisers, advertising agencies and publishers, including a monthly overview of the online advertising market, insight into the latest trends, in-depth analysis of campaign activity and information for the top advertisers on more than 3,600 websites.
Nielsen//NetRatings LemonAd complements Nielsen//NetRatings? NetView Internet Audience Measurement service that is currently available in eight European and 13 global markets.
?We are delighted to be adding Nielsen//NetRatings LemonAd to our product portfolio,? said William Pulver, president and CEO, NetRatings. ?The LemonAd product is well respected within the European media community and this transaction supports our vision of being the global leader in Internet media and market research by offering online advertising intelligence on the European marketplace to our clients. We are equally pleased to welcome a number of NetCrawling employees and clients into our organisation.?