Gawker meldt dat Levi’s bloggers wil gaan inzetten voor de volgende campagne. Hij kreeg de volgende email:
“Hello, I am doing a casting for Levi?s, the 2005 Brand campaign be shot in NY March 4, 5th and 6th and need bloggers to appear as themselves to model. It is part of a branding campaign called ? A Style for Every Story.? See ad attached. If we use you, you will get $10,000 and your name will appear next to it. I need your photo if you are interested . My email is [redacted] or I can be reached at [redacted]. I look forward to your response. Thank you.”
Als Levi’s al op de Blogging-bandwagon stapt…waar gaat die bandwagon dan heen?