Amerikanen hebben geen smaak
“The very word ‘taste’ sounds slightly ridiculous to American ears. It seems pretentious, or frivolous, or even effeminate. Blue-staters think it?s ‘subjective’, and red-staters think it’s for sissies.” (PDF, 368 kB).
Carl Mangold produceert video advertising en -content voor online marketing, van concept tot en met oplevering. Én realiseert en optimaliseert het bereik ervan, op basis van in overleg gedefinieerde KPI's. “People around the world are now watching 1.000.000.000 hours of Youtube’s incredible content every single day!” (Cristos Goodrow, Youtube) “We move towards a world where video is at the heart of all our services” (Mark Zuckerberg, 27 juli 2016) “Video is where all of media is headed right now. There is no more valuable piece of property or entity then video in the world of media at all.” (Casey Neistat, 6 sept. 2016)