“At this point, you have heard of social media and inbound marketing. Maybe you experimented with Twitter and checked out your kids’ Facebook profiles, and you can see the value for college students who want to make sure they’re all at the same bar on Saturday night. But why does any of this matter to you or your business?”
Ja. Het is niet gemakkelijk om het booming gebruik van social networks om te buigen tot iets bruikbaars waar je als marketeer écht iets mee kunt voor business. In onderstaande presentatie op Slideshare vind je dit gratis eBook (pdf) van Hubspot. Daarin ‘alles’ wat je als marketeer moet weten om Facebook in te kunnen zetten als tool om meer potentiële kopers te bereiken. Of te ‘beraken’ (ja,ja) zo je wilt.
Inhoudsopgave:
Part 1: Introduction to Facebook
o Welcome
o What Is Facebook?
o Why You Should Care
o Business Goals for Using Facebook
Part 2: Setting Up Your Facebook Profile
o Personal Accounts vs. Business Accounts
o A Tour of the Facebook User Homepage
o Step 1: Sign up for an account.
o Step 2: Edit your profile.
o Step 3: Join networks.
o Step 4: Connect with friends.
o Step 5: Share information.
o Step 6: Use applications.
o Privacy Settings
Part 3: Using Facebook for Business
o How to Set Up a Page
o How to Promote a Business Page
o Facebook Groups vs. Pages
o How to Set Up a Group
o How to Advertise on Facebook
o Measuring and Analyzing
o Conclusion and Additional Resources
