Weblogs drijvende kracht voor succes Firefox
Without a remarkable guerrilla marketing campaign, Firefox adoption might not have leapt ahead so rapidly. The campaign, called SpreadFirefox, is orchestrated by a handful of Mozilla fans and carried out by 58,000 volunteers. The campaign has tapped into Web logs, or blogs, to generate buzz. It not only set up its own blog to coordinate activities but also hooks up with others to expand its reach. If a blogger says nice things about Firefox, for example, it’s rewarded with links to its site. The guerrilla campaign “is fanning the flames,” says analyst Stacey Quandt of researcher Robert Frances Group Inc.