Penetratie mobiele telefonie in Nederland

13 februari 2003, 09:15

De laatste cijfers van Forrester laten zien dat de penetratie mobiele telefonie in Nederland 77% bedraagt. De scandinavische landen, Italie, UK en Oostenrijk hebben een hogere penetratiegraad.

The latest numbers from Telephia indicate that 53% of the population in the 35 largest US markets has a mobile phone. According to 2002 Forrester estimates, countries like the UK, Finland and Norway all have mobile penetration rates of over 80%. Why is there such a divide?

Telephia reports that the penetration rate of mobile phones in the 35 major US markets is 53% as of December 2002 ? up from 50% in June 2002. Telephia and Harris Interactive survey over 50,000 mobile subscribers, and people who do not have mobile phones, every quarter. The latest study determined that Greenville, South Carolina leads the US markets in terms of mobile penetration, with a rate of 71%. St. Louis, Missouri claims second place with a rate of 69% and Raleigh, NC and Orlando, FL claim third place with rates of 65% each.


Compare these US mobile penetration rates to those of most European countries. Forrester Research reported in March 2002 that countries like the UK, Finland and Norway all have rates over 80%, while Austria, Switzerland and Germany have mobile penetration rates over 70%.


Mobile telephony is so widespread in Europe, Taylor Nelson Sofres (TNS) recently reported that 42% of mobile phone users from 10 European countries are interested in 3G services. TNS surveyed 6,959 mobile phone owners, age 15 and older, between September and October 2002 and found that the particular 3G applications respondents are interested in are sending and receiving e-mail and videophone handsets, with 77% of respondents respectively.


eMarketer believes there are two main reasons for the large discrepancy between mobile penetration rates in the US and Europe. The first is that land-line telephony is cheap and affordable in the US, whereas in Europe, a charge per minute is applied to all local calls. The other reason is that European wireless service providers all follow the global system for mobile communication (GSM) technological standard. This means that subscribers can generally use their phones throughout different countries. Service providers in the US, however, follow a patchwork of technologies including time division multiple access (TDMA), code division multiple access (CDMA) and GSM. Users therefore cannot necessarily use their phone all over the country.


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Marco Derksen
Partner bij Upstream

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