New BlogPulse blog about biz blogging

1 september 2004, 21:16

Biz blogs:

As consumers create, share and circulate more and more of their own “content” on the Internet, marketers, brand managers and entire corporations must take notice. These rapidly growing consumer-to-consumer discussion forums, message boards, blogs and other forms of online media frequently carry a higher trust factor than traditional media and marketing channels ? a phenomenon that presents marketers and business profesionals with new challenges…and new opportunities. Learn how to find CGM, manage it and leverage it in this web-enabled marketplace.

Consumer-Generated Media 101: Word-of-Mouth in the Age of the Web-Fortified Consumer

Marco Derksen
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