MSN Adcenter

26 september 2005, 03:44

http://www.nytimes.com/2005/09/26/business/media/26soft.html?ex=1285387200&en=261a83498651bc75&ei=5090&partner=rssuserland&emc=rss

The most significant advancement in the MSN technology is its ability to direct ads to viewers according to demographic characteristics, as well as by the day and time the ad is shown. For example, men searching for “roses” might see ads for florists’ Web sites, while women may see gardening-supply store ads.

Marco Derksen
Partner bij Upstream

Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!

Categorie
Tags

Marketingfacts. Elke dag vers. Mis niks!