Invloed van blogosfeer overdreven?

15 december 2005, 21:54

Als er een voorbeeld is dat wordt aangehaald om de invloed van de blogosfeer aan te tonen dan is dat wel de Kryptonite case.

Donna Tocci (Public Relations Manager van Kryptonite):

Companies absolutely need to keep track of the blogosphere. I agree with that. However, I think it is only a segment of what companies should look at for their marketing and publicity plans. There are millions of blogs, but what are the audiences of these blogs? We know that lots of teens and college students have blogs and, mainly use them to communicate with friends and family. These are our customers, but are they going to corporate blogs? Not so sure about that.

Marco Derksen
Partner bij Upstream

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