Honda sponsort weblognetwerk
Honda UK has sponsored a new blog network that lets consumers give their opinion on well-known brands.
The motor company is the first brand to associate itself with the network, 2TalkAbout.com, which lets audiences publish their views as well as respond to others in the community. The Honda-sponsored blog, called 2TalkAbout Honda is aimed at anyone with an interest in Honda cars, especially the newly launched Honda Civic. The 2Talkabout network launched as the new model was unveiled at the Geneva Motorshow. Although the online community will be completely independent from Honda, Honda engineers and associates will regularly log-on to contribute to and respond to feedback. This aims to give users direct access to the brand. John Goodbody, website manager at Honda, said: “We’re sponsoring this site to support online communities and to learn more about our customers. It’s a gutsy move for Honda,…
Marketingprofessional met ruime ervaring in diverse internetprojecten in de financiële dienstverlening. Passie voor social media en internet in het algemeen. Stond aan de wieg van het ING Webcare Team in 2009 en gaf er 1,5 jaar leiding aan. Was daarna één van de drivers van de social media strategie voor ING Nederland in 2012 resulterend in een nummer 1 notering in de Social Media Monitor van Social Embassy. Werkzaam geweest bij Corporate Communications van ING Groep en van daaruit betrokken bij social media op internationaal niveau. Momenteel Product owner chatbot bij ING. Blogt op persoonlijke titel bij Marketingfacts en van 2004-2014 ook op de achtergrond actief geweest voor Marketingfacts o.a. bij de techniek en de redactie.