Hoeveel bedrijfsweblogs zijn er eigenlijk?
Technorati, a San Francisco-based company that studies traffic on the emerging “blogosphere,” reports that today there are about 5,000 serious corporate blogs that have the backing and at least some participation of senior management. The blogging trend itself is pretty mind-boggling: Technorati tracks more than 4 million blogs and says a new one is created every 5.8 seconds. And a study by the Pew Internet and American Life Project found that more than 53 million people – 11 percent of all Internet users – have read or contributed to blogs. So it’s no surprise that marketers want a piece of the action.