Blogs: A Good (If Scary) Buy for Advertisers
http://www.marketingprofs.com/4/ochman8.asp
B.L. Ochman
Advertisers, including Paramount Pictures, The Wall Street Journal, and the Gap, are successfully reaching niche audiences for a fraction of the cost of traditional advertising. As a result, a handful of bloggers are earning six-figure incomes from their blogs.
Marco Derksen
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