Google voert drastische wijziging in algoritme door

Google heeft een drastische verandering in het algoritme van de zoekmachine doorgevoerd. Voorlopig is deze wijziging alleen voor Amerikaanse gebruikers zichtbaar. Dat meldt de zoekreus op het company blog (via NU): “Finding more high-quality sites in search”. Matt Cutts en Amit Singhal schrijven: “Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on.”

De Google-ingenieurs vervolgen:

“We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

En:

“So, we’re very excited about this new ranking improvement because we believe it’s a big step in the right direction of helping people find ever higher quality in our results. We’ve been tackling these issues for more than a year, and working on this specific change for the past few months. And we’re working on many more updates that we believe will substantially improve the quality of the pages in our results.”