You Oughta Know Inbound Marketing
Kreeg net van collegablogger Ailko Faber de tip om eens te kijken naar You Oughta Know Inbound Marketing, een prachtige muziekvideo waarin HubSpot’s Rebecca Corliss zingt over het verschrikkelijke leven van een outbound markteer:
If I make one more call
I might go punch a wall.
No one understands
That this doesn’t work.
They hang up cause I’m a creep.
The mail I send they don’t read.
They always find a way to
Ignore me.
I’m interrupting their lives
So they threaten me with knives.
I didn’t think that marketing was like torture.
Cause the calls, direct mail
TV ads, they all fail.
And they aren’t getting me anywhere. They don’t work.
No!
And every time I try to sell
‘Didja know that I’m told I should go to hell?
Then I cry. Then I cry.
And you wonder why.
I want leads
To come to me.
Fix our SEO
Get some inbound links.
RSS
Let’s get blogging.
Why don’t we just use inbound marketing?
You. You. You. Oughta know.
Get my page rank up.
Tag my content.
Fix my landing page.
Let them come to me.
Now I can blog I can tweet
Publish things you will read.
Won’t have to bug you in the middle of dinner.
Google me organically
Search results one two and three.
You need my products? Uh huh. Yeah you’ll find me.
Cause the calls, direct mail
TV ads, they all failed.
And they weren’t getting me anywhere. They don’t work.
No!
And every time I tried to sell
‘Didja know I was told I should go to hell.
Then I cried. Then I cried.
And you wondered why.
Now my leads
They come to me
Fixed our SEO
Got some inbound links
RSS
Now we’re blogging
Thank god now we use inbound marketing.
You. You. You. Oughta know.
Op de weblog van Hubspot kun je naast de video en songtekst ook diverse mp3-bestanden vinden om zelf een remix te maken van het muzieknummer. Prachtig gedaan!
Ja erg leuk idee 🙂 Uitvoering wat minder en nogal Amerikaans 😉
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