10 Minuten :: Mobile Advertising

6 november 2007, 18:01

Jeroen de Bakker en Dirk Johan Klanker in deze 10 Minuten over de Mobile Advertising Summit. Ze bezochten vorige week hetzelfde congres, maar trekken volkomen verschillende conclusies. Waren ze wel op hetzelfde event?

Beluister de nieuwe 10 Minuten. Ook deze week is de podcast te vinden via Odeo:

powered by ODEO

De eerdere uitzendingen van 10 Minuten over Picnic07, de Innovation Graveyard en Interactieve Televisie zijn hier te vinden.

I am a brand lover and marketing pioneer, at the nexus of creativity, business transformation and technology. For 20 years, I advised top-tier European companies on branding, disruptive business planning, go-to-market, growth strategy, PR, e-commerce, technology and startup culture. I co-founded and managed several upstarts and actively contribute to the rise of startups as an angel investor in tomorrow's economy. My last job was managing director Product & Growth audio at Talpa Network. Currently I combine a my role as managing partner of audio agency Airborne with being a board advisor at several innovative and creative companies. I started my career in advertising and in 1997 I co-founded Qi, the most successful digital branding agency in the Netherlands at the time. After 7 years we sold the company and I became managing director and director strategy & innovation at TBWA\​ Amsterdam. In 2010 I launched Lab1111, a creative company that develops digital communication products. One of our innovative initiatives became a separate company funded by SHIFT Invest, an impact investment company initiated by Rabobank, the World Wide Fund for Nature, Delft University of Technology, Wageningen University & Research Centre and Menzis. Over the years I have received numerous awards for creativity, innovation and effectiveness for international clients. In 2013 and 2019 I was mentioned as one of the best marketeers in the Netherlands, while in 2010, I received a Coq d'Honneur award from the Society of Advertising for my continuous efforts in spreading the digital word.


3 Reacties

    Ed Alkema

    Uit welk jaar is dat Adformatie filmpje? 2001?

    7 november 2007 om 10:23

    Hi Jeroen,

    Luister onderweg via 0207173573. Nieuwe podcasts automatisch achter dit nummer geplaatst. Op 0207173563 hoor de een uitgebreide “In Europa” PODCAST jukebox.


    7 november 2007 om 14:48

Marketingfacts. Elke dag vers. Mis niks!