Impact van search op koopgedrag consument

14 december 2006, 08:07

comScore heeft in opdracht van Overture een onderzoek gedaan naar de impact van search op het online en het offline koopgedrag van consumenten:

(…) The comScore research studied the buying activity of Internet users who conducted a consumer electronics or computer (CE/C) search at one of the top 25 search engines in Q1 2004. Among the other findings, the study revealed that 25 percent of searchers ultimately purchased a CE/C product and that an estimated 92 percent of these purchases occurred offline. Among the 8 percent of post-search purchases that were made online, the vast majority occurred in subsequent user sessions (not directly after a search click-through). (…)

Marco Derksen
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