Microsoft’s diarree-bruine aanval op Apple
Microsoft heeft een hele mik bloggers uitgenodigd om – op haar kosten – naar Redmond te vliegen en vijf minuten met haar Zune MP3 speler te spelen. De blogger voor Coolfer – “I do not own an iPod, I have no iPod experience to un-learn” – is nog tamelijk positief. Maar de rest schrijft niet, of plaatst behoorlijk wat kanttekeningen bij Microsoft’s diarree-bruine, zwarte en witte Zune players.
De punten waarop Microsoft’s Zune positief afwijkt van Apple’s iPod/iTunes zijn: 1) WiFi communicatie, 2) draadloos muziek uitwisselen met vrienden en 3) de ingebouwde FM-speler. Op het eerste punt heeft Apple waarschijnlijk nog vóór de kerst een reactie, het tweede punt is erg beperkt (je vrienden mogen jouw nummers slechts drie maal beluisteren) en het derde punt – de FM speler – moet je met een flinke handleiding uitleggen aan je jonge, met alles ‘on demand’ opgegroeide doelgroep. En verder? … is die Zune vooral lelijk en zwaar.
Waar ik persoonlijk wel om kan lachen is Microsoft’s idee om ‘indie artists’ (onafhankelijke, alternatieve bandjes) voor haar marketingwagen te spannen: “There are a core group of major artists that sell a lot of music. We want to be in that, great opportunities with major labels and retailers, all very important. The other part is to be what we are – a real and authentic, connected music company – we need to be involved with up and coming artists, that mean something to people like Stereogum readers.” Werkelijk, hoeveel alternatieve bandjes denk je dat dit wel zien zitten? 😉
Een andere grappige uitspraak komt van Chris Stephenson, Director of Marketing: “We think of Zune as a link to the world, where Apple sees it as closed. With all due respect, Apple is a very controlled brand. They don’t really have any direct interaction with the consumer or artists. We’re into Web 2.0. The YouTubes, the MySpaces, the user generated content, the creators. We want to facilitate that.” Alsof Microsoft dat Web 2.0 heeft uitgevonden…
De schrijfsels van andere door Microsoft geselecteerde en betaald naar Redmond overgevlogen bloggers vind je hier: Coolfer, Music For Robots, My Old Kentucky Blog, Stereogum en 3Hive.
En engadget schrijft intussen: ”Let’s just hope it isn’t a Windows Mobile device given a facelift—we all know that, like PlaysForSure, the problems with adapting off-the-shelf Microsoft stuff are more than skin deep.”
Carl Mangold produceert video advertising en -content voor online marketing, van concept tot en met oplevering. Én realiseert en optimaliseert het bereik ervan, op basis van in overleg gedefinieerde KPI's. “People around the world are now watching 1.000.000.000 hours of Youtube’s incredible content every single day!” (Cristos Goodrow, Youtube) “We move towards a world where video is at the heart of all our services” (Mark Zuckerberg, 27 juli 2016) “Video is where all of media is headed right now. There is no more valuable piece of property or entity then video in the world of media at all.” (Casey Neistat, 6 sept. 2016)
Bruin?
Welke vormgever zouden ze hiervoor in de armen hebben genomen?
Vormgever?
In tegenstelling tot de heren hierboven vind ik die bruine dus juist helemaal top..
“Alsof Microsoft dat Web 2.0 heeft uitgevonden…”
Wat een lekker basherige bullshit Carl. Dat wordt nergens beweert in het stukje wat je quote. Toen ik de titel van dit bericht las wist ik alweer hoe laat het was, jammer…
Ik denk dat Zune zeker iets is wat op sommige punten de spijker op z’n kop slaat. Schaamteloze promo: ik heb zojuist een stuk geschreven over mobiele gebrekken, check het hier.
Ben het eigenlijk wel eens met Robert Carl, je anti-gevoelens tegen Microsoft krijgen de overhand op je in het algemeen toch wel gezonde kritische houding.
“real and authentic” hmm heeft iemand John Grant zitten lezen daar ofzo? Hadden ze ook rule 12 “Follow a vision and be true to your values” moeten lezen want dan hadden ze geweten dat het ’t 1 of ’t ander is. Alsof Microsoft van binnen is als ze met dat ding willen uitstralen. Zo authentic als een holografische banaan.
Altijd geleerd ”a gentlemen never wears brown”. Zal mijn moeder eens vragen of dat ook geldt voor minder stoffige zaken.
Carl over indie artists “what about the long tale” ? Ik denk dat je deze ontwikkeling niet moet onderschatten. Microsoft is geen lullig concurrentje bovendien zijn ze ook in gesprek met Sony. Bijna de helft van alle content wereldwijd in games, films, muziek en tv formats is van Sony….
@albert: Ik geloof juist 200% in ’the long tail’. Ik denk alleen niet dat de grootste, meerdere malen veroordeelde, monopolist ter wereld in die beweging thuishoort…
hehe… naast Itunes nu ook Izunes?
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