Top 100 advertising campaigns

1. Volkswagen, “Think Small”, Doyle Dane Bernbach, 1959

2. Coca-Cola, “The pause that refreshes”, D’Arcy Co., 1929

3. Marlboro, The Marlboro Man, Leo Burnett Co., 1955

4. Nike, “Just do it”, Wieden & Kennedy, 1988

5. McDonald’s, “You deserve a break today”, Needham, Harper & Steers, 1971

6. DeBeers, “A diamond is forever”, N.W. Ayer & Son, 1948

7. Absolut Vodka, The Absolut Bottle, TBWA, 1981

8. Miller Lite beer, “Tastes great, less filling”, McCann-Erickson Worldwide, 1974

9. Clairol, Does she…or doesn’t she?”, Foote, Cone & Belding, 1957

10. Avis, “We try harder”, Doyle Dane Bernbach, 1963

11. Federal Express, “Fast talker”, Ally & Gargano, 1982

12. Apple Computer, “1984”, Chiat/Day, 1984

13. Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s

14. Pepsi-Cola, “Pepsi-Cola hits the spot”, Newell-Emmett Co., 1940s

15. Maxwell House, “Good to the last drop”, Ogilvy, Benson & Mather, 1959

16. Ivory Soap, “99 and 44/100% Pure”, Proctor & Gamble Co., 1882

17. American Express, “Do you know me?”, Ogilvy & Mather, 1975

18. U.S. Army, “Be all that you can be”, N.W. Ayer & Son, 1981

19. Anacin, “Fast, fast, fast relief”, Ted Bates & Co., 1952

20. Rolling Stone, “Perception. Reality.”, Fallon McElligott Rice, 1985

21. Pepsi-Cola, “The Pepsi generation”, Batton, Barton, Durstine & Osborn, 1964

22. Hathaway Shirts, “The man in the Hathaway shirt”, Hewitt, Ogilvy, Benson & Mather, 1951.

23. Burma-Shave, Roadside signs in verse, Allen Odell, 1925

24. Burger King, “Have it your way”, BBDO, 1973

25. Campbell Soup, “Mmm mm good”, BBDO, 1930s

26. U.S. Forest Service, Smokey the Bear/“Only you can prevent forest fires”, Advertising Council/Foote, Cone & Belding

27. Budweiser, “This Bud’s for you”, D’Arcy Masius Benton & Bowles, 1970s

28. Maidenform, “I dreamed I went shopping in my Maidenform bra”, Norman, Craig & Kunnel, 1949

29. Victor Talking Machine Co., “His master’s voice”, Francis Barraud, 1901

30. Jordan Motor Car Co., “Somewhere west of Laramie”, Edward S. (Ned) Jordan, 1923

31. Woodbury Soap, “The skin you love to touch”, J. Walter Thompson Co., 1911

32. Benson & Hedges 100s, “The disadvantages”, Wells, Rich, Greene, 1960s

33. National Biscuit Co., Uneeda Biscuits’ Boy in Boots, N.W. Ayer & Son, 1899

34. Energizer, The Energizer Bunny, Chiat/Day, 1989

35. Morton Salt, “When it rains it pours”, N.W. Ayer & Son, 1912

36. Chanel, “Share the fantasy”, Doyle Dane Bernbach, 1979

37. Saturn, “A different kind of company, A different kind of car.”, Hal Riney & Partners, 1989

38. Crest toothpaste, “Look, Ma! No cavities!”, Benton & Bowles, 1958

39. M&Ms, “Melts in your mouth, not in your hands”, Ted Bates & Co., 1954

40. Timex, “Takes a licking and keeps on ticking”, W.B. Doner & Co & predecessor agencies, 1950s.

41. Chevrolet, “See the USA in your Chevrolet”, Campbell-Ewald, 1950s

42. Calvin Klein, “Know what comes between me and my Calvins? Nothing!

43. Reagan for President, “It’s morning again in America” Tuesday Team, 1984

44. Winston cigarettes, “Winston tastes good—like a cigarette should” 1954

45. U.S. School of Music, “They laughed when I sat down at the piano, but when I started to play!” Ruthrauff & Ryan, 1925

46. Camel cigarettes, “I’d walk a mile for a Camel”, N. W. Ayer & Son, 1921

47. Wendy’s, “Where’s the beef?”, Dancer-Fitzgerald-Sample, 1984

48. Listerine, “Always a bridesmaid, but never a bride”, Lambert & Feasley, 1923

49. Cadillac, “The penalty of leadership”, MacManus, John & Adams, 1915

50. Keep America Beautiful, “Crying Indian”, Advertising Council/Marstellar Inc., 1971

51. Charmin, “Please don’t squeeze the Charmin”, Benton & Bowles, 1964

52. Wheaties, “Breakfast of champions”, Blackett-Sample-Hummert, 1930s

53. Coca-Cola, “It’s the real thing”, McCann-Erickson, 1970

54. Greyhound, “It’s such a comfort to take the bus and leave the driving to us”, Grey Advertising, 1957

55. Kellogg’s Rice Krispies, “Snap! Crackle! and Pop!”, Leo Burnett Co., 1940s

56. Polaroid, “It’s so simple”, Doyle Dane Bernbach, 1977

57. Gillette, “Look sharp, feel sharp”, BBDO, 1940s

58. Levy’s Rye Bread, “You don’t have to be Jewish to love Levy’s Rye Bread”, Doyle Dane Bernbach, 1949

59. Pepsodent, “You’ll wonder where the yellow went”, Foote, Cone & Belding, 1956

60. Lucky Strike cigarettes, “Reach for a Lucky instead of a sweet”, Lord & Thomas, 1920s

61. 7 UP, “The Uncola”, J. Walter Thompson, 1970s

62. Wisk detergent, “Ring around the collar”, BBDO, 1968

63. Sunsweet Prunes, “Today the pits, tomorrow the wrinkles”, Freberg Ltd., 1970s

64. Life cereal, “Hey, Mikey”, Doyle Dane Bernbach, 1972

65. Hertz, “Let Hertz put you in the driver’s seat”, Norman, Craig & Kummel, 1961

66. Foster Grant, “Who’s that behind those Foster Grants?”, Geer, Dubois, 1965

67. Perdue chicken, “It takes a tough man to make tender chicken” Scali, McCabe, Sloves, 1971

68. Hallmark, “When you care enough to send the very best”, Foote, Cone & Belding,1930s

69. Springmaid sheets, “A buck well spent”, In-house, 1948

70. Queensboro Corp., Jackson Heights Apartment Homes, WEAF, NYC, 1920s

71. Steinway & Sons, “The instrument of the immortals”, N.W. Ayer & Sons, 1919

72. Levi’s jeans, “501 Blues”, Foote, Cone & Belding, 1984

73. Blackglama-Great Lakes Mink, “What becomes a legend most?”, Jane Trahey Associates, 1960s

74. Blue Nun wine, Stiller & Meara campaign, Della Famina, Travisano & Partners, 1970s

75. Hamm’s beer, “From the Land of Sky Blue Waters”, Campbell-Mithun, 1950s

76. Quaker Puffed Wheat, “Shot from guns”, Lord & Thomas, 1920s

77. ESPN Sports, “This is SportsCenter”, Wieden & Kennedy, 1995

78. Molson Beer, Laughing Couple, Moving & Talking Picture Co., 1980s

79. California Milk Processor Board, “Got Milk?”, 1993

80. AT&T, “Reach out and touch someone”, N.W. Ayer, 1979

81. Brylcreem, “A little dab’ll do ya”, Kenyon & Eckhardt, 1950s

82. Carling Black Label beer, “Hey Mabel, Black Label!”, Lang, Fisher & Stashower, 1940s

83. Isuzu, “Lying Joe Isuzu”, Della Famina, Travisano & Partners, 1980s

84. BMW, “The ultimate driving machine”, Ammirati & Puris, 1975

85. Texaco, “You can trust your car to the men who wear the star”, Benton & Bowles, 1940s

86. Coca-Cola, &#8

    220;Always”, Creative Artists Agency, 1993

87. Xerox, “It’s a miracle”, Needham, Harper & Steers, 1975

88. Bartles & Jaymes, “Frank and Ed”, Hal Riney & Partners, 1985

89. Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s

90. Volvo, Average life of a car in Sweden, Scali, McCabe, Sloves, 1960s

91. Motel 6, “We’ll leave a light on for you”, Richards Group, 1988

92. Jell-O, Bill Cosby with kids, Young & Rubicam, 1975

93. IBM, Chaplin’s Little Tramp character, Lord, Geller, Federico, Einstein, 1982

94. American Tourister, The Gorilla, Doyle, Dane Bernbach, late 1960s

95. Right Guard, “Medicine Cabinet”, BBDO, 1960s

96. Maypo, “I want my Maypo”, Fletcher, Calkins & Holden, 1960s

97. Bufferin, Pounding heartbeat, Young & Rubicam, 1960

98. Arrow Shirts, “My friend, Joe Holmes, is now a horse”, Young & Rubicam, 1938

99. Young & Rubicam, “Impact”, Young & Rubicam, 1930

100. Lyndon Johnson for President, “Daisy”, Doyle Dane Bernbach, 1964

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