Top 100 advertising campaigns

21 juli 2003, 14:02

  1. Volkswagen, “Think Small”, Doyle Dane Bernbach, 1959

  2. Coca-Cola, “The pause that refreshes”, D’Arcy Co., 1929

  3. Marlboro, The Marlboro Man, Leo Burnett Co., 1955

  4. Nike, “Just do it”, Wieden & Kennedy, 1988

  5. McDonald’s, “You deserve a break today”, Needham, Harper & Steers, 1971

  1. DeBeers, “A diamond is forever”, N.W. Ayer & Son, 1948

  2. Absolut Vodka, The Absolut Bottle, TBWA, 1981

  3. Miller Lite beer, “Tastes great, less filling”, McCann-Erickson Worldwide, 1974

  4. Clairol, Does she…or doesn’t she?”, Foote, Cone & Belding, 1957

  5. Avis, “We try harder”, Doyle Dane Bernbach, 1963

  6. Federal Express, “Fast talker”, Ally & Gargano, 1982

  7. Apple Computer, “1984”, Chiat/Day, 1984

  8. Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s

  9. Pepsi-Cola, “Pepsi-Cola hits the spot”, Newell-Emmett Co., 1940s

  10. Maxwell House, “Good to the last drop”, Ogilvy, Benson & Mather, 1959

  11. Ivory Soap, “99 and 44/100% Pure”, Proctor & Gamble Co., 1882

  12. American Express, “Do you know me?”, Ogilvy & Mather, 1975

  13. U.S. Army, “Be all that you can be”, N.W. Ayer & Son, 1981

  14. Anacin, “Fast, fast, fast relief”, Ted Bates & Co., 1952

  15. Rolling Stone, “Perception. Reality.”, Fallon McElligott Rice, 1985

  16. Pepsi-Cola, “The Pepsi generation”, Batton, Barton, Durstine & Osborn, 1964

  17. Hathaway Shirts, “The man in the Hathaway shirt”, Hewitt, Ogilvy, Benson & Mather, 1951.

  18. Burma-Shave, Roadside signs in verse, Allen Odell, 1925

  19. Burger King, “Have it your way”, BBDO, 1973

  20. Campbell Soup, “Mmm mm good”, BBDO, 1930s

  21. U.S. Forest Service, Smokey the Bear/“Only you can prevent forest fires”, Advertising Council/Foote, Cone & Belding

  22. Budweiser, “This Bud’s for you”, D’Arcy Masius Benton & Bowles, 1970s

  23. Maidenform, “I dreamed I went shopping in my Maidenform bra”, Norman, Craig & Kunnel, 1949

  24. Victor Talking Machine Co., “His master’s voice”, Francis Barraud, 1901

  25. Jordan Motor Car Co., “Somewhere west of Laramie”, Edward S. (Ned) Jordan, 1923

  26. Woodbury Soap, “The skin you love to touch”, J. Walter Thompson Co., 1911

  27. Benson & Hedges 100s, “The disadvantages”, Wells, Rich, Greene, 1960s

  28. National Biscuit Co., Uneeda Biscuits’ Boy in Boots, N.W. Ayer & Son, 1899

  29. Energizer, The Energizer Bunny, Chiat/Day, 1989

  30. Morton Salt, “When it rains it pours”, N.W. Ayer & Son, 1912

  31. Chanel, “Share the fantasy”, Doyle Dane Bernbach, 1979

  32. Saturn, “A different kind of company, A different kind of car.”, Hal Riney & Partners, 1989

  33. Crest toothpaste, “Look, Ma! No cavities!”, Benton & Bowles, 1958

  34. M&Ms, “Melts in your mouth, not in your hands”, Ted Bates & Co., 1954

  35. Timex, “Takes a licking and keeps on ticking”, W.B. Doner & Co & predecessor agencies, 1950s.

  36. Chevrolet, “See the USA in your Chevrolet”, Campbell-Ewald, 1950s

  37. Calvin Klein, “Know what comes between me and my Calvins? Nothing!

  38. Reagan for President, “It’s morning again in America” Tuesday Team, 1984

  39. Winston cigarettes, “Winston tastes good—like a cigarette should” 1954

  40. U.S. School of Music, “They laughed when I sat down at the piano, but when I started to play!” Ruthrauff & Ryan, 1925

  41. Camel cigarettes, “I’d walk a mile for a Camel”, N. W. Ayer & Son, 1921

  42. Wendy’s, “Where’s the beef?”, Dancer-Fitzgerald-Sample, 1984

  43. Listerine, “Always a bridesmaid, but never a bride”, Lambert & Feasley, 1923

  44. Cadillac, “The penalty of leadership”, MacManus, John & Adams, 1915

  45. Keep America Beautiful, “Crying Indian”, Advertising Council/Marstellar Inc., 1971

  46. Charmin, “Please don’t squeeze the Charmin”, Benton & Bowles, 1964

  47. Wheaties, “Breakfast of champions”, Blackett-Sample-Hummert, 1930s

  48. Coca-Cola, “It’s the real thing”, McCann-Erickson, 1970

  49. Greyhound, “It’s such a comfort to take the bus and leave the driving to us”, Grey Advertising, 1957

  50. Kellogg’s Rice Krispies, “Snap! Crackle! and Pop!”, Leo Burnett Co., 1940s

  51. Polaroid, “It’s so simple”, Doyle Dane Bernbach, 1977

  52. Gillette, “Look sharp, feel sharp”, BBDO, 1940s

  53. Levy’s Rye Bread, “You don’t have to be Jewish to love Levy’s Rye Bread”, Doyle Dane Bernbach, 1949

  54. Pepsodent, “You’ll wonder where the yellow went”, Foote, Cone & Belding, 1956

  55. Lucky Strike cigarettes, “Reach for a Lucky instead of a sweet”, Lord & Thomas, 1920s

  56. 7 UP, “The Uncola”, J. Walter Thompson, 1970s

  57. Wisk detergent, “Ring around the collar”, BBDO, 1968

  58. Sunsweet Prunes, “Today the pits, tomorrow the wrinkles”, Freberg Ltd., 1970s

  59. Life cereal, “Hey, Mikey”, Doyle Dane Bernbach, 1972

  60. Hertz, “Let Hertz put you in the driver’s seat”, Norman, Craig & Kummel, 1961

  61. Foster Grant, “Who’s that behind those Foster Grants?”, Geer, Dubois, 1965

  62. Perdue chicken, “It takes a tough man to make tender chicken” Scali, McCabe, Sloves, 1971

  63. Hallmark, “When you care enough to send the very best”, Foote, Cone & Belding,1930s

  64. Springmaid sheets, “A buck well spent”, In-house, 1948

  65. Queensboro Corp., Jackson Heights Apartment Homes, WEAF, NYC, 1920s

  66. Steinway & Sons, “The instrument of the immortals”, N.W. Ayer & Sons, 1919

  67. Levi’s jeans, “501 Blues”, Foote, Cone & Belding, 1984

  68. Blackglama-Great Lakes Mink, “What becomes a legend most?”, Jane Trahey Associates, 1960s

  69. Blue Nun wine, Stiller & Meara campaign, Della Famina, Travisano & Partners, 1970s

  70. Hamm’s beer, “From the Land of Sky Blue Waters”, Campbell-Mithun, 1950s

  71. Quaker Puffed Wheat, “Shot from guns”, Lord & Thomas, 1920s

  72. ESPN Sports, “This is SportsCenter”, Wieden & Kennedy, 1995

  73. Molson Beer, Laughing Couple, Moving & Talking Picture Co., 1980s

  74. California Milk Processor Board, “Got Milk?”, 1993

  75. AT&T, “Reach out and touch someone”, N.W. Ayer, 1979

  76. Brylcreem, “A little dab’ll do ya”, Kenyon & Eckhardt, 1950s

  77. Carling Black Label beer, “Hey Mabel, Black Label!”, Lang, Fisher & Stashower, 1940s

  78. Isuzu, “Lying Joe Isuzu”, Della Famina, Travisano & Partners, 1980s

  79. BMW, “The ultimate driving machine”, Ammirati & Puris, 1975

  80. Texaco, “You can trust your car to the men who wear the star”, Benton & Bowles, 1940s

  81. Coca-Cola, &#8

    220;Always”, Creative Artists Agency, 1993

  82. Xerox, “It’s a miracle”, Needham, Harper & Steers, 1975

  83. Bartles & Jaymes, “Frank and Ed”, Hal Riney & Partners, 1985

  84. Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s

  85. Volvo, Average life of a car in Sweden, Scali, McCabe, Sloves, 1960s

  86. Motel 6, “We’ll leave a light on for you”, Richards Group, 1988

  87. Jell-O, Bill Cosby with kids, Young & Rubicam, 1975

  88. IBM, Chaplin’s Little Tramp character, Lord, Geller, Federico, Einstein, 1982

  89. American Tourister, The Gorilla, Doyle, Dane Bernbach, late 1960s

  90. Right Guard, “Medicine Cabinet”, BBDO, 1960s

  91. Maypo, “I want my Maypo”, Fletcher, Calkins & Holden, 1960s

  92. Bufferin, Pounding heartbeat, Young & Rubicam, 1960

  93. Arrow Shirts, “My friend, Joe Holmes, is now a horse”, Young & Rubicam, 1938

  94. Young & Rubicam, “Impact”, Young & Rubicam, 1930

  95. Lyndon Johnson for President, “Daisy”, Doyle Dane Bernbach, 1964


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