The On-Demand Media Consumer

Een interessant onderzoek met veel grafieken en informatie biedt: Internet and Multi-media 2005: The On-Demand Consumer. Gratis te downloaden met sheets op Hans on Experience. Wel amerikaans maar goed om te lezen.

Enkele aanbevelingen even in het kort:

1. Advertisers need to plan for the shifts in on-demand media habits.

2. Traditional media outlets need to incorporate the on-demand media lifestyle into their programming decisions.

3. Internet media need to continue to make listening and viewing experiences more compelling.

4. On-demand media habits are developing, but it is important to keep these trends in perspective.

5. Advertisers for on-demand media devices should run Internet audio and video advertising to get the attention of potential buyers.

6. Internet advertising needs to expand beyond banners, search and pop-ups.