Sex sells, and not just to men, ad firm says

8 augustus 2004, 06:46

Sex sells, but it?s no longer only men who can be titillated, female executives from Leo Burnett Worldwide told colleagues in the advertising world during the industry?s international festival here this week. ?Sex sells, but try a new position, one with a distinctly female point of view,? advised Leo Burnett?s Chairman and Chief Executive Linda Wolf, citing the global popularity of female-targeted sexually explicit TV shows and books such as ?Sex and the City? and ?Bridget Jones? Diary?.

Marco Derksen
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