Pop-ups better than spam

28 maart 2004, 07:18

Focus RH (in French) presents an extensive overview of Bunnyfoot Universality’s recent report about pop-ups. In a qualitative research the behaviour of 36 internet users has been analysed in details, offering the following results:

– only in 2 percent of the cases the brand name appearing on the pop-up has been noticed

– 50 percent of pop-ups have been closed before loading was completed

– 35 percent of pop-ups have been completely ignored

I tell you one thing, if you find a way to defeat spam, I’ll be more than happy to accept pop-ups appearing in every web site I visit…




Marco Derksen
Partner bij Upstream

Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!


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