On-Demand Advertainment: Push Finally Comes to Pull

19 april 2004, 18:44

As video-on-demand finally comes into its own, expanding to include content beyond boxing, movies and porn, advertisers are getting into the act with long-form advertainment-content that sells a product but is sufficiently appealing that customers want to watch it.


Marco Derksen
Partner bij Upstream

Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!


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