On-Demand Advertainment: Push Finally Comes to Pull

19 april 2004, 18:44

As video-on-demand finally comes into its own, expanding to include content beyond boxing, movies and porn, advertisers are getting into the act with long-form advertainment-content that sells a product but is sufficiently appealing that customers want to watch it.

http://www.tvweek.com/advertise/041904ondemand.html

Marco Derksen
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