Internet advertising needs to change scope
An IAB study found that spending on online advertising roughly equaled the amount spent by companies on outdoor marketing. To grab more of a piece of the advertising pie, Internet marketing messages need to be more complex, Dick Hopple writes.
Bron:
http://www.imediaconnection.com/content/features/072103c.asp
Marco Derksen
Partner bij Upstream
Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!