Internet advertising needs to change scope

21 juli 2003, 13:22

An IAB study found that spending on online advertising roughly equaled the amount spent by companies on outdoor marketing. To grab more of a piece of the advertising pie, Internet marketing messages need to be more complex, Dick Hopple writes.

Bron:

http://www.imediaconnection.com/content/features/072103c.asp

Marco Derksen
Partner bij Upstream

Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!

Categorie
Tags

Marketingfacts. Elke dag vers. Mis niks!