Google Woos Domain Registrars

12 januari 2004, 08:08

Here’s something Google I’ve not heard about before. Google DomainPark allows domain name registrars and large domain name holders to utilize their inventory of parked pages by delivering AdWords advertisements targeted, to those pages. The conceptually related keywords and advertisements are delivered via Google’s semantic technology which “understands” the meaning of each domain name.

Here’s how it works: DomainPark customers redirect traffic from parked domains to the DomainPark service. When Google receives the request, it processes the domain name and returns formatted HTML that includes contextual ads and related searches.

Customers can either display the full page HTML or include it in a frame. There are no set up fees, but the minimum amount of site traffic to qualify for the service is 750,000 page views per month.


Marco Derksen
Partner bij Upstream

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