Customary Findings: Readers Prefer Edit Vs. Ads

17 oktober 2005, 17:21

ONE OF THE HOTTEST MARKETING trends currently blurring lines—both online and offline—between marketing and journalism is the concept of branded content, or content generated by a company primarily for marketing purposes. A new study conducted by Roper Public Affairs, a GfK Group market research firm, says that most consumers prefer receiving information from companies through editorial content rather than ads.

Marco Derksen
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